Solutions powered by Hughes
Naturally, with such a large distribution chain, the Indian film industry needed a solution early on, selectively choosing Hughes to develop and provide a comprehensive satellite-based delivery system to several theater chains. Hughes’s leading-edge satellite technology implemented using industry best practices have ensured the highest quality and most secure solution protected from piracy. Since its inception in 2005, the network has grown to over 7000 theaters, with revenue increase from first day showings and piracy cut by 20 percent or more.
In addition to Class A multiplexes, class B and C theatres have shown up to 90% increase in revenue after having the digital solution by Hughes. Being the leader in VSAT services and solution, Hughes also enables the same VSAT at the theatre to host other applications for their customers including ticketing and theatre, advertisements, payment authorization, back-office application, cybercafé, retail broking, ATM/kiosk co-location, gaming, sports, and matches.
Hughes deploys the latest DVB-S2 Adaptive Coding and Modulation technology that enhances the quality of transmission multifold. Using a satellite IP-based delivery platform, Hughes effectively uses the inherent capability of the satellite to distribute content from one site to many (multicast) and leverages SaaS model for its Content Delivery software (HNS’ EPD2).
Enjoying a dominant market share, Hughes has won various contracts from leading and prestigious entities for its Digital Cinema Satellite Network. World’s largest Digital Cinema networks; UFO Moviez has extensively deployed Hughes’s DVB-S2 technology and IP bandwidth across 4500 theatres; a first in India. The project has recorded phenomenal growth so far, setting benchmarks since 2015.
Hughes also powers the largest digital cinema provider in the South - Qube Cinemas; a provider of end to end digital cinema technology Solutions. Qube Cinemas has connected a VSAT network across 2888 theatres in India powered by Hughes VSAT’s giving them the flexibility to multicast movies and advertisements depending on the viewers in different regions of the country.
Hughes is also a pioneer in driving sport and entertainment events to public venues and cinemas across the world through its flagship Entertainment Sports Direct (ESD) network. For the first time in India, with Hughes’s unique propositions, customers are empowered with a stadium or theatre like immersive add-free experience with 33% more picture in high definition 3D video.
Cinema has surely become an enormous economic and cultural phenomenon reflecting the rich diversity of many countries. Satellite distribution, coupled with EPD systems, provides the ideal solution for studios and theaters to cut costs, reduce piracy, and generate additional revenues. Hughes is uniquely positioned to provide a complete solution for theatrical, corporate, or other content to huge audiences in regions, countries, continents or globally.